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Economy

Rivian CEO launches robotics venture, takes different path from Musk

June 14, 2026 2 Min Read

TLE Desk: Rivian Chief Executive Officer RJ Scaringe has revealed plans to deploy humanoid robots in manufacturing facilities through a separate robotics company he founded last year, positioning the venture differently from Elon Musk’s approach at Tesla, CNBC reports.

Scaringe said his robotics startup, Mind Robotics, has already raised more than $1 billion and is expected to unveil its first product within the next year.

Unlike Tesla, which is developing humanoid robots within the company through its Optimus project, Scaringe said Mind Robotics will remain a separate business, although Rivian will be a major shareholder and its first customer.

“We realized it was such a big opportunity that deserved to be its own company,” Scaringe told CNBC.

Humanoid robots are designed to resemble and move like humans, using artificial intelligence and advanced hardware to perform a variety of tasks. Supporters believe they could transform industries ranging from manufacturing to hospitality and home services.

Scaringe said Rivian’s factories could eventually see thousands of workers collaborating alongside robots, with the machines initially handling simpler and repetitive tasks.

He emphasized that robots are likely to complement rather than replace human workers in the near future, particularly in complex manufacturing environments that require advanced reasoning and manual dexterity.

“What I see happening is the simplest tasks will be taken on by robots. The more complex tasks that require higher levels of reasoning or more tactile levels of dexterity will be done by humans,” he said.

Mind Robotics currently employs engineers and AI specialists and is using data from Rivian to train its artificial intelligence systems. The company plans to develop robots primarily for industrial applications, which Scaringe believes represent a multi-trillion-dollar market opportunity.

The Rivian chief said advances in artificial intelligence and robotics are progressing much faster than many people realize.

“The rate at which this is moving is far faster than the average person in society understands,” he said.

Scaringe, who remains CEO of Rivian while serving as executive chair and acting CEO of Mind Robotics, said the close relationship between the two companies was intentionally designed to allow collaboration while maintaining separate business structures.

Rivian currently has dozens of open manufacturing and engineering positions, and Scaringe argued that labour shortages across the manufacturing sector will increase demand for humanoid robots capable of assisting human workers.

The announcement highlights growing competition in the emerging humanoid robotics industry, where companies including Tesla, technology firms and startups are racing to commercialize AI-powered robots for industrial and commercial use.

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